Reed, Thomson Attempt to Buy Harcourt
Could Face Tough Antitrust Scrutiny
By DANIEL GOLDEN
Staff Reporter of THE WALL STREET JOURNAL
The Department of Justice is expected to take a hard look at potential
antitrust problems in the proposed acquisition of publisher Harcourt
General Inc. by Reed Elsevier PLC and Thomson Corp., and could seek
divestitures as a condition of approval.
The Justice Department already has investigated a number of earlier deals
in the market for scientific and medical journals and was close to blocking
an earlier Reed acquisition in 1998 when that deal was abandoned amid
European antitrust objections, people familiar with that investigation
said.
The latest proposed deal has attracted
opposition from the nation's research
librarians, who have long complained about
fast-rising prices for journals and were
instrumental in raising objections to the 1998
deal, in which Reed sought to buy Wolters
Kluwer NV of the Netherlands.
Officials from the Association of Research
Libraries, with about 120 members, are
expected to meet with Justice Department
officials next week to express opposition to the proposed deal on the
grounds that it would result in too much market concentration. Reed and
Harcourt are the world's two largest publishers of technical and medical
journals.
A spokesman for Harcourt, Newton, Mass., declined to comment, while
executives for Reed, the Anglo-Dutch publisher, couldn't be reached in
London. At the time the deal was announced, the companies said they
didn't expect significant regulatory difficulty. Publishers say price increases
are justified by more content, as scientific journals add pages and come
out
more frequently to stay abreast of research.
Under the deal announced last week, Reed would buy Harcourt for $4.45
billion and keep its scientific, technical and medical journals, as well
as
grade-school and high-school text-publishing units. It would resell
Harcourt's higher-education and professional publishing businesses to
Canadian publisher Thomson for $2.06 billion.
Reed had more than $1 billion in sales in its scientific and technical
unit last
year, while Harcourt had about $698 million in its comparable division.
The Harcourt unit was the company's largest source of earnings, with
$117.5 million in operating profits.
ARL, mainly a university group, says publications in the scientific and
technical field have increased in price 11% a year compared with the past
decade and now average $974 for an annual subscription, forcing libraries
to boost spending and cut subscriptions at the same time. According to
ARL, Reed is the world-wide leader in this market, with a 20.3% share,
while Harcourt is second at 13.1%. Thomson is third, and Wolters Kluwer
is fourth.
In an effort to combat the rising prices for commercially published journals,
library organizations have helped start a dozen low-cost, alternative
journals in several technical fields. But these titles haven't made much
of a
dent.
According to Mark McCabe, an assistant professor at Georgia Institute of
Technology, Atlanta, whose research has been partially supported by
ARL, takeovers in the publishing industry have generally been followed
by
sharp price increases. After Elsevier Science, now a part of Reed, bought
Pergamon Press in 1990-1991, the price of Pergamon biomedical titles
rose 27% while Elsevier titles increased 5.2%, he said.
Mr. McCabe said Reed Elsevier's biomedical journals had an average
subscription cost of about $1,500 in 1998. One Reed weekly, Brain
Research, costs $17,444 a year, according to the company's Web site.
Harcourt biomedical titles averaged about $500, Mr. McCabe said.
"There is the potential for the same kind of impact, and perhaps even
higher, than what happened with Pergamon," he said.
Mr. McCabe, who worked as an economist on the Justice Department
staff when it was reviewing the proposed Reed-Wolters merger, said the
antitrust probe may hinge on two issues: the size of the scientific-journal
market and whether journals that cover related but not identical scientific
fields are considered competitors. The publishers are expected to minimize
their own market share by contending that hundreds of small or rarely cited
journals published by others should be counted as part of the market.
Mr. McCabe said the two publishers also are likely to contend that
journals covering different aspects of engineering, for example, don't
compete with each other -- and thus wouldn't overlap under the proposed
deal. Mr. McCabe said librarians budget for journals in such fields as
a
whole rather than picking and choosing on the basis of a particular niche.
That analysis would likely force Reed to divest more publications, he said.
-- John Wilke in Washington contributed to this article.
Write to Daniel Golden at daniel.golden@wsj.com